My Story
Background
I'm a marketing operations and automation specialist with over a decade of B2B experience, blending strategic thinking with hands-on execution to drive scalable, data-informed growth. I’ve led everything from ABM and demand gen programs to complex MarTech migrations and CRM integrations—always focused on making marketing smarter, more human, and more measurable. Beyond the numbers, I bring a creative lens to my work, drawing on my background in design and my passion for storytelling. Outside the 9–5, I’m a DJ and visual artist who thrives in community-driven spaces. Whether it’s building journeys that convert or campaigns that connect, I’m driven by meaningful work that makes an impact.
Skills
Strategy & Execution
-
Strategic planning, demand generation, ABM (1:1, 1:few, 1:many), full-funnel campaign execution, event and trade show planning, paid and organic social strategy, funnel reporting and attribution, brand development, sales and BDR alignment.
Automation & CRM
-
Marketing automation, lead lifecycle management, CRM integration, workflow automation, email marketing and deliverability (CASL, GDPR, CCPA compliant), data segmentation, A/B testing, MarTech stack optimization.
Creative & Content
-
Content planning, copywriting, creative direction, visual storytelling, project management, cross-functional team leadership.
Tools & Platforms
-
HubSpot (Twice Certified), Marketo (Certified Expert), Salesforce, 6Sense, Google Analytics, LinkedIn Ads, Google Ads, Meta Ads, WordPress, GoToMeeting, GoToWebinar, Slack, Zoom.
Focus
I specialize in building scalable, data-informed marketing systems that bridge strategy and execution. My work centers on optimizing the full customer journey—from acquisition to engagement to conversion—through smart automation, clean CRM architecture, and precise campaign targeting. I’m especially focused on aligning marketing and sales through shared KPIs, lifecycle strategies, and actionable attribution, while ensuring compliance and deliverability across all channels. Whether launching ABM programs, re-architecting MarTech stacks, or developing creative content workflows, my focus is always on driving measurable growth and operational clarity.
My Portfolio
A small collection of recent work—including email campaigns, A/B tests, strategic presentations, motion graphics, and a few creative video projects I’ve made just for fun as part of my DJing.
Awards & Recognition
2022 MVM - Most Valuable Marketer - Stericycle Communication Solutions
Dustin won the MVM (most valuable marketer) on our team last year. Dustin has expanded his creative and technical capacity over 2022 in ways that I haven't seen before as a manager. We were down a few team members, and Dustin became my reliable and steady right hand. Delivering campaign excellence, using data to drive how we adopt and change, helping other struggling TMs with their projects, and always having a pragmatic view of what can and should be done for the best results. Last year Dustin branched out of marketing automation into paid social advertising, creating new motion graphics for social and email, writing email content, and giving monthly and quarterly analytics for the leadership team. All of this work falls well outside the scope of his current marketing associate title.
Sarah Bennight, Manager, 2023
